Let’s face it: you’re over toggling back and forth between Asana, Slack, and Google Docs for every. little. update. That’s exactly why email marketers are ditching distractions and collaborating right inside HubSpot using Cord.
Email pros are the best at “workflows,” but sometimes it’s their own that gets thrown off. More changes and more eyeballs = less efficiency in getting work done.
And it’s worse than ever. According to the Litmus “2020 State of Email Workflows” report, the pandemic made the approval process worse for email teams. Nearly 70% of companies changed their strategy, adding extra stakeholders to the approval process. This added more to the email marketer’s plate: 37% of teams reported spending over two hours on approvals alone in 2020, up from 20% in 2019.
It’s launch time. There’s nothing quite as satisfying as seeing your campaign land in people’s inboxes. You did it!
You’re setting up campaign workflows, marrying design and copy, and optimizing landing pages. HubSpot is your home base for it all, whether you like it or not.
Cord allows email managers to stay in “deep work” mode without getting sidetracked by the pings from your team’s project management tools. Integrating with tools like Asana and Slack, Cord ensures project management isn’t another chore.
Cord allows you to make intentional, not distracting, visits to Slack (you know, for when you need to get right to business without being thrown into a whirlwind of GIF wars). Selective notifications means you won’t miss your @mentions but you can stay working in HubSpot.
Email marketers love that Cord is unobtrusive but easily accessible via a sidebar on the right of your browser.
Use Cord’s commenting and annotating functionality to address feedback in real-time. You can even chat quickly back and forth. The best part? It integrates with apps you already use.
For example, let’s say you need the price of a product in a sales email. You can message @Laura: “Can you confirm with Sales that this is the correct price?” Then:
Cord is a Chrome extension that adds Google Doc- like collaboration to your HubSpot tab. Here’s how to install it:
Better email management and collaboration = you shining at your job. With Cord available for HubSpot, you can focus more on managing campaigns in the space you work best. What are you waiting for?
We will be in touch soon to get you started on your collaboration journey.
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