Amazon Web Services on cord

Amazon Web Services

Lifecycle Marketing Manager

External position
London, UK
Remote in UK
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Cloud and Infrastructure
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Active
over 6 months ago
Posted
2 months ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: Generalist Marketing
Experience level: Mid, Senior, Lead
Core skills considered: CRM, Outbound marketing, A/B Testing, Excel, Tableau
Other skills considered: Integrated marketing, Lead generation, Salesforce

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: On-site, Hybrid, Remote
Work from: Within United Kingdom
Working Timezones: (UTC) London +/- 2 hours
Visa sponsorship: Not available

Job Description

Our Marketing team is seeking an exceptional Marketing Manager to own lifecycle marketing programs and marketing automation strategy to improve seller awareness, adoption, and ongoing engagement with Veeqo. You will develop, implement, and optimize sophisticated marketing automation programs across multiple seller cohorts with a strong focus on building data-driven customer journeys. This is a highly cross-functional role that requires close partnerships with marketing, product, BI, legal, and finance leaders. This role requires an analytical marketer with strong Pardot or Marketo experience who is willing to constantly experiment to deliver results. You will help define our marketing automation and engagement strategy to help 3P Sellers discover and adopt Veeqo.The right candidate is an experienced CRM marketer who understands marketing automation best practices, is comfortable with complex segmentation and journey building, and has a passion for using data to optimize campaign effectiveness. They have demonstrated they can convert user insights into high-performing automated campaigns, preferably in a technology business. They'll be comfortable moving fast with a testing first mindset.
Key job responsibilities
  • Develop and execute sophisticated lifecycle marketing strategies leveraging Pardot/Marketo, including building and optimizing multi-touch customer journeys to drive seller adoption and engagement
  • Create and implement advanced segmentation strategies to deliver personalized experiences to different audience segments
  • Create and test multiple messaging variants to identify the most effective way to communicate Veeqo's value proposition to different audience segments
  • Build, test, and optimize marketing automation programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
  • Execute outbound marketing campaigns with a focus on journey optimization to effectively engage target audiences at the right time with the right message
  • Lead A/B testing initiatives to improve email engagement metrics and conversion rates across the customer lifecycle
  • Deep dive into existing marketing automation workflows and brainstorm opportunities to optimize program performance and seller experience
  • Collaborate effectively across multiple stakeholder teams—including Product, Sales, Finance, Legal—to achieve business goals and ensure program success

BASIC QUALIFICATIONS
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience in marketing or marketing research
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience in A/B testing

PREFERRED QUALIFICATIONS
  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau
  • Experience with Marketo, or similar email platforms

Company Benefits

  • Private pension
  • 25 days holiday
  • Bonus scheme
  • Shares
  • Private healthcare
Lifecycle Marketing Manager at Amazon Web Services
Position posted 2 months ago
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