cord
Senior hires made and £45,000 saved compared to using an agency
"We’ve had great success with cord"
3
direct hires made£45,000
saved compared to using an agencycord usage
3 direct hires
51 people sourced
6 positions
1 user
About Fruugo
Fruugo is a highly diversified global online marketplace supporting e-commerce transactions in 42 countries, 31 currencies and 28 languages. The business is fast-growing, asset light and built for scale through its proprietary technology platform. Its growth is driven by the accelerating global shift towards online shopping, Fruugo’s diverse retailer base, extensive product catalogue and wide geographical reach. In addition, Fruugo’s on-going investment and improvements in its platform are continually driving higher traffic volumes, higher sales volumes and improving the overall shopping experience.
View websiteView cord profileOur Goal
We wanted to reduce our dependency on agencies and increase our level of direct hiring.
Our Situation
Breaking into the market
Before we found cord, we found it really difficult to crack into the market of software developers. Fruugo isn’t the most well-known company, so we struggled to get our name out there and find organic interest in our positions, leaving us to rely on agencies. We wanted to break that cycle and get back to direct hiring, and saw we could do this with cord.
Using cord
Seamless and swift
When I was sourcing on LinkedIn, I often wouldn’t know if the Engineer that I was approaching had eligibility to work in the UK, what their salary expectations were, or what their remote preference was. This led to a lot of wasted time reaching out to Engineers who were just not suitable for the role in the first place. However, on cord, the Engineer profiles show all of this necessary information up front, meaning I can instantly disregard and filter out Engineers that, for example, don’t have a UK visa or expect a salary out of our offered range. The filter bar allows me to filter down the stream to as minute a detail as I need to, allowing only the most tailored and suitable Engineers for my roles to be shown. The UI is incredibly user-friendly; moving through the streams is seamless, as is sifting through Engineer profiles, allowing me to make quick decisions on which Engineers I want to pursue, ultimately reducing my time to hire.
Instant engagement
My day-to-day time on cord consisted of going in, seeing what new Engineers had appeared in the streams, and contacting or hiding them as required. The messaging templates made sending out messages so easy. It’s personalised as it takes information from an Engineer’s profile and puts it into the template, something we can tweak and adjust as necessary. These are so simple to build, yet so effective in speeding up our outreach to a vast number of Engineers. Alongside the templates, using the instant messaging function is far preferable to traditional methods like emails, calls or voicemails. Instead of lagged replies, the contact back and forth is engaged almost instantly, allowing for a much more fluid and transparent dialogue. This allows me to book interviews quickly and painlessly, moving my hiring pipeline forward quicker than ever before. With cord, our time to hire was reduced from months to a matter of weeks.