Making 6 quality hires in 6 months using cord

"It is one of the better platforms I’ve used for tech hiring"

Tim Wilson on cord
Tim Wilson, Head of Talent Acquisition at PetLab

6

direct hires made

1-2 hours

to get responses from Engineers

cord usage

6 direct hires
2 positions
3 users
Greater London

About PetLab

Petlab Co. is a professional community of animal lovers that uses scientific research to guide their product development. They provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet. They have a loyal community of over 100,000+ customers and their pets whose lives have been positively impacted by their innovative products.
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Our Goal

We wanted to quickly find quality tech talent to hire.

Our Situation
Ineligible applicants, too much noise
Hiring developers has always been a challenge for us, and we found that LinkedIn isn't the best platform for sourcing top talent. The problem is that Engineers on LinkedIn are constantly bombarded with messages from recruiters, making it difficult to get our message across effectively. In addition, we found that most of the responses we received were from overseas applicants who were ineligible to work in the UK. This resulted in a large number of irrelevant and unsuitable applications, making the hiring process even more difficult and time-consuming.
Using cord
An active market
With the automated streams on cord, I can simply focus on my work and suddenly receive an email saying that a great Engineer that has entered one of my streams. This instantaneousness allows me to quickly capitalise on potential hires as soon as they enter the market. The convenience of receiving alerts about top-quality Engineers without having to actively search for them makes my job much easier. The ability to instantly identify and engage with top talent gives me a competitive edge in the job market. Having access to an active market of Engineers on cord has resulted in a better turnaround time, more relevant responses, and higher engagement from potential hires. I typically receive responses within a couple of hours, and at the most, the next day. This speedy response time allows me to reduce the time to hire by setting up interviews quickly. The efficiency of the system means I can move through the recruitment process much more rapidly, which is critical in securing top tech talent.

Transparent and effective profiles
I find the level of detail on an Engineer’s profile to be just right. It provides enough information for me to determine whether or not to contact them about a role without being overwhelming. I appreciate that everything I need is clearly labelled, from their tech stack and previous experience, to their remote work preference and expected salary. It's useful to have all this information readily available and easily accessible. With a well-organised profile, I don't have to spend a lot of time filtering through text to find relevant information. This level of detail is incredibly helpful in streamlining the Engineer sourcing process and enabling me to make informed decisions about potential hires.

Gold-standard templates
The message templates on cord are gold. The functionality of being able to set up a different template for every role is fantastic. As I source Engineers, it's incredibly convenient to be able to quickly send a message to someone I like the look of, simply by hitting my preferred template. This feature drastically reduces the amount of time I spend on Engineer sourcing and outreach. The ease and functionality of these templates make the whole process so much simpler and more efficient.

Our Result

We made 6 hires in 6 months, reducing our time to hire and saving thousands on recruitment agency costs in the process

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