cord
Made 2 quick hires by sourcing for just 15 minutes a day
"It’s very good at speeding up clearing the active market"
2
direct hires madeOver 50%
positive response rate from Engineerscord usage
2 direct hires
8 positions
3 users
Greater London
About Marshmallow
Marshmallow is a tech company making insurance more accessible and more affordable for as many people as possible. They’ve helped hundreds of thousands of customers get fairer cover. Over the next 2 years, they’re planning to help even more people by launching products and services across different sectors and countries.
View websiteView cord profileOur Goal
As we scaled up our Engineering team we wanted to speed up our recruitment efforts.
Our Situation
Insufficient engagement
When we were moving from a start-up to a scale-up phase, we urgently needed to find quality engineers who were proficient in our tech stack. We realised that our sourcing efforts were too manual, and we were spending too much time searching for Engineers on LinkedIn and other job boards. We were not finding enough active Engineers, and we needed a tech-specific market to search through to find the talent we needed to grow at the speed we wanted to.
Using cord
A daily routine
Inbound messages, instant messaging
Accurate filters
Effective templates, quick responses
Using cord has made my daily recruitment tasks much more manageable. I find that I spend about ten minutes a day, maybe half an hour at most, on the platform. When we put a role live, we get inbound applications that I can review every day, showing that the reach of our roles is really good. After going through those messages, I can review new Engineers who have entered my streams overnight. There are always a lot of great, relevant Engineers to review, so I never run out of options. cord is very user-friendly, so I can quickly filter through the profiles and find the ones that best match our requirements.
Inbound messages, instant messaging
Engineers can message us before even applying to the role, something which I have found to be an excellent way to improve the overall efficiency and effectiveness of our hiring process. It allows us to use the instant messaging function to get a feel for the Engineer and determine if they're the right fit for our company and the role before we initiate them into the formal hiring process. This function saves us a significant amount of time by eliminating unsuitable Engineers early on and enabling us to focus our efforts on more suitable Engineers. Additionally, it allows us to build a relationship with potential hires, which can ultimately lead to a better hiring outcome.
Accurate filters
When using the filtering system to search for Engineers, I can input the specific skill set required for the role, and the platform will present me with a stream of only relevant Engineers. This filtering system also applies when reviewing Engineer profiles. I can quickly determine their suitability by whether they have the key skills required for our role by looking at their listed primary skills. Additionally, I look at what an Engineer has listed as their interests as it helps target Engineers who I know are going to be more interested in our company. For example, as we are an InsurTech company, if I see an Engineer is interested in working in InsurTech, I know the likelihood of a successful hire is much higher. The filtering system on cord makes our recruitment process much more efficient, allowing us to quickly find and engage with high-quality Engineers that match our specific requirements.
Effective templates, quick responses
One of the features of cord that I find particularly useful is the message templates. It's very easy to build out the right kind of messages and tailor them to specific roles. I can also create general blanket responses for common questions. For example, if an Engineer inquires about visa sponsorship, I can quickly send a pre-approved response to them, which saves a lot of time. I believe the effectiveness of these templates is what contributes to the high response rates I receive on cord. These response rates, which are over 50%, are higher than what I've experienced on LinkedIn, and the speed of response is dramatically increased too. I've had some Engineers get back to me in as little as 10-15 minutes. I have never had to wait more than 48 hours for a reply. The speed and efficiency of cord's messaging system make it easy to quickly engage with Engineers and move them through the hiring pipeline.