cord
How cord helped us make 24 Engineering hires in 12 months
"cord enables you to move fast because candidates are already engaged. cord was 7x more effective than LinkedIn and by far our most effective source of hires. It's my go-to hiring tool."
24
direct hires33%
positive response rate from Engineerscord usage
24 direct hires
2 users
Greater London
About Troi
Troi provide an embedded talent model to tech businesses to help them hire at scale. Troi's Talent Acquisition Partners sit on-site with their clients to act as their internal recruiter for as little or as often as they need. Troi work with high growth technology companies, two of whom are SuperAwesome and Holland & Barrett.
SuperAwesome’s technology is used by hundreds of brands and content-owners to safely engage with over 500M kids every month. The company has pioneered the ‘kidtech’ market: technology which delivers digital media functionality with a ‘zero-data’ design to ensure total safety for kids.
Holland & Barrett International is one of the world’s leading health and wellness retailers and the largest in Europe, existing to enhance the well-being of their customers around the world by delivering the highest quality, best value nutritional supplements and wellness products
View websiteView cord profileOur Goal
Both SuperAwesome and Holland & Barrett needed to make 20-30 Engineering hires in a short period of time to ensure both companies scaling needs were fulfilled.
Our Situation
Hiring inside high growth tech companies
Troi work with high growth technology companies that need to scale fast. This year we have been working in-house to help SuperAwesome and Holland & Barrett grow their Engineering teams. Both companies needed to make 20-30 hires in a short period of time.
The hires were focused around experienced Full Stack Software Engineers and Java Developers at SuperAwesome and Holland & Barrett respectively, and also included Heads of Engineering, QA's and Front End Developers.
Candidate Engagement
The problem that we were heaving was getting candidates engaged with us at the top of the recruitment funnel. There are products out there that will provide you with tens of thousands of candidates, but without knowing who is looking, you get very little engagement and return on your time.
The need to hire quality, at volume
We knew that we'd need modern tools to support our ambitious plans, and that we couldn't just rely on traditional methods like LinkedIn. I had used cord since it was in BETA, so was confident it would help with the requirements at both of the companies we were embedded.
Using cord
1 in 3 messages resulted in an interview
cord provided us with access to quality candidates that were actively looking for work. Knowing that cord would have streams of responsive people that were updated daily ensured that we could invest our time into messaging people who had genuine intent. In fact, every third person we reached out to resulted in an interview.
7x More Effective than Linkedin
Compared to using a passive source like LinkedIn, cord turned out to be considerably more effective. At SuperAwesome, on LinkedIn we reached out to thousands of Engineers and hired 5 people in 12 months. On cord we reached out to 3x less and hired 12 people in the same space of time. cord was 7x more effective than Linkedin and by far our most effective source of hires.
Saving Time
The beauty of cord is that you don't need to spend countless hours on it - typically I only spend 20-30 minutes a day using cord to filter and message relevant candidates. Because candidates are engaged I know I can message fewer candidates in less time and get the same number of responses.