Making 4 hires in 5 weeks as a remote-first scale-up

"cord is something that hasn’t been done before, and I think it’s going to be one of the most powerful recruiting tools in a few years time"

Mohsin Saeed on cord
Mohsin Saeed, Talent partner at Cera

4

direct hires in 5 weeks

48%

positive response rate from Engineers

cord usage

5 direct hires
1 position
10 users
Greater London

About Cera

Cera is a technology-enabled care company that has grown rapidly to become one of the largest home care providers in the United Kingdom, as well as one of the fastest-growing HealthTech businesses in Europe.
The company has pioneered machine learning, AI and data analytics technologies to transform the care sector - empowering users to live longer, healthier and better lives at home by supporting care workers and predicting changes in the health of users faster than traditional methods. More than 85% of carers using Cera's app believe it enables them to deliver a safer and more effective service.
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Our Goal

Before we started using cord, we were just leaving the start-up space and coming into scale-up. The technology team was around 40 people and we were looking to double that within six months.

Our Situation
Limited pace and the wrong skills The big challenge that we were facing when trying to make our technology hires was that we were using traditional methods like recruitment agencies and Linkedin, but the pace at which we could recruit was very restricted.
Not being able to always look at active candidates was a challenge, and we were sometimes speaking to the wrong people. We needed to find a source that allowed us to speak to people who were looking to switch roles, with the skills we were looking for.
Using cord
The Sourcing Catalog
The good thing about cord is we’re able to have a look at a catalogue of Developers. It really gives you a good overview of the candidate, what their skills are and where they’re coming from, even before you have a chat with them. You’re saving the first 20-30 minutes of an initial screening call, without having to speak to 1-1.

Active, Responsive People
People who are actively looking to switch roles on cord are much more engaged with your company and your mission, and are ultimately more likely to join you. Every single message that I’ve sent out on cord has got a response back, and time-wise, I'd say I might be waiting half a day for most responses - it's much better than what I might expect from other sources.

Volume and Speed
The volume of people is great, compared to what you would normally get through an agency - maybe two or three CV's a week - you’ve almost got an unlimited amount.
The hires we've made on cord were all were made within a couple of weeks, from the first initial reach-out to sending out offer letters. Our hiring managers were very surprised at how quickly we could do it, and they couldn’t believe they all came from one source - cord.

Our Result

Over the last five weeks, we’ve been able to make four hires on cord - two QA’s, a Back-End Engineer and a DevOps Engineer.

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