cord
4 hires made between UK and US offices
"I'd recommend cord to anyone hiring in tech, especially within areas such as Development, Data and DevOps"
4
Hires made between UK and US offices45%
Positive response rate from direct messages sent to engineerscord usage
4 direct hires
8 positions
2 users
New York County
About FanDuel
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favourite sports, teams, and leagues.
Fanduel are the premier gaming destination in the United States, with FanDuel Group consisting of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG.
View websiteView cord profileOur Goal
We wanted a tool that would help us meet our large requirement for DevOps and Cloud Engineers as well as expand our employer brand in the UK.
Our Situation
Dealing with traditional problems
Fanduel is a US-based company, with most of our customers being based in the US. Previously in all of our hiring in the US market, we've recruited with job boards and other traditional means - when we tried a similar approach in the UK, we found that not having a strong employer brand and customer base in the UK was making it difficult to convert quality Engineers.
We were facing low response rates to our outreach as the Engineers we reached out to might not have been looking to change roles and they didn't know who we were as an employer.
I had used cord at a previous company and knew that it would open us up to a pool of active candidates in the US and the UK, as well as give us a platform to demonstrate our employer brand to UK-based Engineers.
Using cord
My go-to tool
I use cord as part of my day-to-day hiring, logging in as I start work each morning to check which new candidates have been added to my streams. As well as getting email and slack notifications when someone matches the criteria I'm looking for, I like to be one of the first hiring managers on cord in the morning to quickly identify and reach out to the best talent on the market. I'll also check back throughout the day to reply to messages and reach out to anyone new that matches my positions.
Despite using cord throughout the day, my time on cord is kept to a minimum thanks to being able to view all of the necessary information I need to make a sourcing decision upfront. When I've found someone to message I can use cord's templated messaging which allows me to send a personalised outreach sequence in 3 clicks.
Active, quality candidates
Engineers on cord are active and ready to switch roles, this means that when I'm reaching out I can expect a higher chance of getting a positive reply back - typically my response rate is about 45%, which is much higher than what I might get from Linkedin or job boards. Our average time-to-interview and time-to-hire are both also reduced as candidates on cord are much more responsive as we're able to chat directly via DM.
The quality of Engineers is great, in my streams I'm able to see the most important factors that indicate whether someone might be a good fit for us such as; previous experience, salary expectations, primary technical skills, remote working preferences and time-zone.
Expanding our employer brand
Having a profile on cord gives us a shop window to advertise our company and brand to an audience of highly relevant people - they're able to get an insight into our culture, working environment and benefits, which means they are more educated on who we are as a business before we're even talking. Having stats such as how responsive we are as hiring managers also allows us to communicate to people that if they message us about a position, they will definitely get a response.