cord
Exceptional response rates and 6 key hires
"cord has been a game-changer for us as a business when we compare our level of success on the tool relative to what we've spent on recruitment agencies."
9x
Better response rate than LinkedIn6
Direct hires made for key rolescord usage
6 direct hires
19 positions
3 users
Greater London
About Mott MacDonald
Mott MacDonald Digital Ventures is a consultancy that’s transforming infrastructure at speed by connecting innovation to outcomes, working across the globe with some of the biggest and most progressive clients, on the most exciting projects. Mott MacDonald exist to empower lasting industry transformation, enable engineering innovation on demand through their Moata platform, and drive transformational growth through their partnerships – bringing the best ideas and innovations together.
View websiteView cord profileOur Goal
We were looking for a tool that would give us access to a pool of active and engaged candidates that would allow us to make key hires in the business and reduce our reliance on agencies.
Our Situation
Facing multiple challenges
Prior to using cord, our main hiring challenge was that we were an unknown entity, lacking employer brand in the UK. This meant that the number of inbound applications for our vacant engineering roles was fairly low.
On the other side, our outbound outreach through platforms such as LinkedIn and job boards also faced difficulties - typically the response rate we'd get from LinkedIn was around 5%. We joined cord in August 2021 to build a steady pipeline of active and engaged candidates and focus on making key hires within the business.
Using cord
Quality, active engineers
I utilise cord daily. Compared to conventional hiring platforms we’ve used in the past like LinkedIn, the quality of candidates on cord has been excellent due to the verification of people’s profiles before they go live - this makes a real difference. The transparency of candidates’ skills and preferences on cord provides clarity and allows me to make a more informed sourcing decision. I’m able to access key information from engineers' profiles such as their primary and secondary technical skills, expected salary, previous experience and remote working preferences.
On top of this, engineers' profiles display people's average response time and whether they're active or not. With the majority of people on cord having an active status, I know that I'm more likely to get a positive response in a short amount of time.
After I've engaged with an engineer, cord's direct-messaging allows me to get a really good gauge of candidates’ personality and background, which makes the hiring experience feel more personal.
More responses, less time
The response rate I get on cord is excellent - for the duration of our time spent using the tool, it’s averaged out to be about 45%. That’s 9x better than we were getting from our outreach on LinkedIn previously. I end up getting a stronger return back for the same amount of outreach, which means we can get more people into our hiring process within the same time frame.
Not only is the response rate good, the response time on cord is shorter - I can reach out to an Engineer, get a response back and set-up a call, all in the same day. This has further helped us get more people into our pipeline, with less time spent waiting for people to move through the process, reducing our time-to-hire.