cord
12 hires and reducing costs by 85%
"cord provides a faster and slicker hiring experience and has made the candidate's and our experience 10x easier. It's made such a difference to me and the team."
85%
Reduction in recruitment costs1 week
Average time taken to hire after sourcing someone on cordcord usage
About Reach Plc
Reach plc is the UK's largest news publisher and sixth largest digital organisation making it one of the largest multimedia companies in the UK. Reach publishes the majority of newspaper titles across the UK & Ireland. These include nationals (such as the Daily Mirror) and local favourites (like the Manchester Evening News). Meanwhile, the company's network of more than 80 websites and digital products provide 24/7 coverage of the news, sport and showbiz stories that matter to more than 110m unique browsers every month.
Our Goal
We were a team of 2 in tech resourcing and had to fill a large volume of roles across different areas of tech. We had 30 vacant positions in the data team alone.
We were previously using LinkedIn recruiter as our main tool to make tech hires. Although it offers the ability to narrow down the candidate pool, we would still find ourselves having to source people from a list of 300+ candidates that weren’t always a good fit for us. This led to considerable wasted time and an elongated sourcing process.
70-80% response rate
cord has enabled us to achieve a high response rate by providing direct access to active engineers. Before joining, we were getting a 3% hit rate when sourcing candidates via LinkedIn.
On cord, our response rate has reached 70-80% as a result of our outreach to engineers, making our life easier and our process swifter and smoother.
In many cases, engineers have responded to our outreach minutes after we've sent messages, especially in cases where we've reached out to engineers who have just joined cord.
In addition to successfully engaging with prospective candidates, we have also received inbound messages from people actively reaching out to us just moments after a new role goes live on our profile, before we’ve even had a chance to look for anyone ourselves. 1 week: from conversation to offer
cord has definitely made a real difference in terms of lead conversion time - which would previously take up to 4 weeks to hire for a new role. On cord, that timeframe has been massively reduced and it only takes 7-9 days on average.
Engaging people by using the message templates featured with the tool has also been really useful as we’ve been able to submit offers within a week, which for us represents a fantastic return and improves both the candidate and hiring experience. Hiring costs reduced by 85%
We’ve made 12 hires through cord and the amount of savings we’ve made are evident when compared to what we spent last year through traditional hiring sources.
By joining cord and going direct, we've been able to reduce our our overall spend on hiring by 85%.