Hiring in under a month and increasing our response rate to 45%

"No more getting ghosted on LinkedIn - I get a lot more guarantee with responses on cord"

Sanjeev Ponnapula on cord
Sanjeev Ponnapula, Technical Lead at Zinc

45%

positive response rate from engineers

£15,000

saved compared to using an agency

cord usage

1 direct hire
36 people sourced
4 positions
5 users
Greater London

About Zinc

Zinc builds automated reference and background checking tools for forward-thinking companies that really care about candidate experience. Founded in 2017, Zinc has a unique approach to background checking that's redefining industry standards. They’re an early-stage startup going through rapid growth.
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Our Goal

We were struggling to find quality Engineers within our price range so we needed to find a tool that would match our hiring requirements.

Our Situation
Inefficient outreach
Our usual hiring method was cold outreach on LinkedIn. However, we would often spend time waiting for responses, and would sometimes not receive any response at all. For the responses that we did get there was often a problem with not having the Engineer’s technical skills and expecting salary upfront, which meant that the time spent sourcing and reaching out was wasted.
Using cord
The info we need, up front
On cord, we’re easily able to see that Engineers are active and ready to switch roles. On top of this, we can see just how responsive an Engineer is which makes the likelihood of getting a response much higher. As well as being able to see who is active, I can see someone’s primary and secondary technical skills, previous experience and salary requirements. This makes it much easier to screen Engineers and decide whether I want to reach out to them.

Efficient messaging
cord’s message templates were incredibly useful. Writing outreach messages isn’t something that comes very natural to me, so to have our hiring manager write out these templates that I could then send out to Engineers made the process of reaching out to a candidate much more comfortable on my end. The templates could very quickly be tweaked and personalised to make sure our outreach was as targeted as possible.
Usually, we would expect responses within the day, a huge markup against the delays and ghosting we experienced on LinkedIn. Once we were conversing with an Engineer, the instant communication between us meant that there were no delays in the hiring process and we could move forward with an Engineer that we liked incredibly quickly.

Simple for me, and my team
cord’s UI was very user-friendly, allowing ease of use for not only myself but the rest of the team who utilised cord. There’s no abundance of complex options or menus - everything is ‘right there’. Its simplicity made the process of sifting through candidate profiles an easy and enjoyable experience.

Our Result

We joined cord and within a month made a quality hire; we’re now less reliant on sourcing via LinkedIn.

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