cord
48% positive response rate from Engineers and 5 hires made
"cord is the best place to generate conversations with Engineers, it saves us a lot of time"
48%
positive response rate from Engineers455
people sourced in less than a yearcord usage
5 direct hires
7 positions
11 users
Greater London
About Kroo
Kroo is a FinTech company established in 2016, whose mission is to create a transformative banking experience that allows people to collaborate with their friends, families and communities in a natural and seamless way. Their mission is to build the world’s greatest social bank. They are a UK based financial technology company developing innovative services for a new generation of customer.
View websiteView cord profileOur Goal
We were aiming to go from 150 employees to between 250-300 by the end of the year and thus needed a hiring tool to help fulfil our rapid growth.
Our Situation
Exponential growth
Our business has been going through a stage of rapid growth, requiring a huge increase in hiring. We needed more ways to quickly source a high volume of high-quality Engineers. We have previously struggled to get reliable responses to our outreach on Linkedin, we often have no way of telling whether someone is open to opportunities so there is often time wasted on messaging people that aren’t looking for work.
Using cord
Our own talent pool
We managed to generate micro-communities out of cord’s streams feature. From them, we could hone in on a very specific skill and get a continuous stream of new, active and engaged Engineers fitting that skillset for us to sift through. It’s like having your very own talent pool at your disposal. This made sifting through profiles and sourcing Engineers much easier as we knew everyone we were seeing had the right tech stack for the role we were hiring for. This saved us so much time by leading the way for more focused and targeted outreach.
Engaged Engineers, authentic communication
Engaged Engineers, authentic communication
Engineers on cord are engaged, they’re willing to communicate and oftentimes are excited by the project. I didn’t feel like I had to ‘sell’ the company to people like I had done before on LinkedIn. Instead, I was getting relevant inbound messages from Engineers who wanted to hear more about Kroo and the opportunities we had here. The response time was also really fast - most got back to me within an hour, or a day at the most. Even if an Engineer isn’t interested, they will tell you, so you’re not sitting around on LinkedIn waiting for a response that will never come. You can even see how active an Engineer is, and there is a clear distinction between active and passive Engineers. Because of this, our typical PRR on cord averaged out at 48%, every other message we sent would result in a positive response back from the Engineer.
I really appreciated the informal communication cord provides. Usually, when you’re responding to Engineers via email, you’re stuck inside a formal structure that can be quite limiting. Whereas with cord, this more casual style of messaging adds a level of authenticity to the conversation.
I really appreciated the informal communication cord provides. Usually, when you’re responding to Engineers via email, you’re stuck inside a formal structure that can be quite limiting. Whereas with cord, this more casual style of messaging adds a level of authenticity to the conversation.