What is the pioneer, settler, town planner model?

So a pioneer settler or a town planner is where different people are like different stages of projects and companies.

A pioneer is someone who lands on the beach. They're the person getting everything set up. Nothing works and potentially there's no food, but you're just kind of getting started and you make something happen. But it all kind of falls and nothing will last.

So you are the person who hacks together the website, who then maybe gets you your first three customers. Whereas a settler is much more like, "Okay, what you did was great, but now we need to get organized." So they're the ones who kind of build.

They put in good processes and structures and help scale. And the town planners are the people who come in later and say, "Okay, this is all great, but it could be twice as efficient if you were to just change all of these things and save this much money." And they're great at maintenance.