Sophos on cord

Sophos

Senior Marketing Manager, Lead Lifecycle & Conversion

External position
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Posted
2 weeks ago
Checked
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2 days ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Senior, Lead
Core skills considered: B2B, Business Development Strategy, CRM, Conversion rate optimisation, Customer profiling
Other skills considered: Data Analysis, Marketing strategy, Product marketing, Salesforce

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team and own the strategy for how prospects progress through the buying journey - from initial engagement and qualification through to opportunity and revenue.

This role will bring together lifecycle strategy, nurture, buying signals, lead management and conversion optimization to create more connected, relevant experiences for Sophos prospects. Working across Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations, you will identify where prospects stall or disengage and develop programs that improve progression, conversion and pipeline outcomes.

This is not a traditional nurture marketing role. We are looking for someone who can think across the entire funnel, use data and buying signals to understand customer behaviour, and build a lifecycle strategy that turns engagement into measurable business outcomes.


What You Will Do

Own the Lead Lifecycle

  • Own and continuously evolve Sophos' global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity and revenue.
  • Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression.
  • Establish clear lifecycle performance metrics and use funnel data to prioritize opportunities for improvement.
  • Develop strategies for leads that are not yet sales-ready, ensuring valuable prospects continue to be developed rather than lost from the buying journey.

Build Intelligent Buying Journeys

  • Evolve Sophos' nurture strategy from traditional, linear programs towards dynamic journeys driven by buyer behaviour, engagement, intent and account signals.
  • Define the appropriate next-best engagement for prospects based on where they are in their buying journey.
  • Partner with Content, Product Marketing, ABX and regional teams to ensure prospects receive relevant experiences throughout the lifecycle.
  • Develop re-engagement and recycling strategies to reactivate prospects and accounts that have stalled or disengaged.

Drive Funnel Conversion

  • Analyze performance across the funnel to identify where prospects are progressing, stalling or dropping out.
  • Develop and test interventions designed to improve conversion, lead velocity and pipeline contribution.
  • Partner with Marketing Operations and Revenue Operations to continuously improve lifecycle stages, lead scoring, qualification, routing and recycling.
  • Build a strong feedback loop with SDR and Sales teams to understand lead quality, disposition and progression.

Connect Signals, ABX and Sales Engagement

  • Connect individual prospect behaviour with account-level engagement and intent signals to create a more complete view of buying readiness.
  • Partner with ABX to coordinate lead and account journeys and identify opportunities to accelerate high-intent accounts.
  • Work with SDR teams to ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively.
  • Identify opportunities to use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration.

Measure & Optimize

  • Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity conversion, lead velocity, recycled lead conversion, pipeline and revenue contribution.
  • Develop actionable insights that identify opportunities to improve funnel performance.
  • Establish a culture of continuous testing, learning and optimization across the prospect lifecycle.
  • Communicate lifecycle performance, insights and recommendations to Growth Marketing and GTM stakeholders.

What You Will Bring

  • 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations.
  • Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity.
  • Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes.
  • Strong understanding of lead management, scoring, qualification, routing and recycling.
  • Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent.
  • Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action.
  • Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams.
  • Ability to influence and drive change across a complex, global organization without direct authority.
  • Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics.
  • Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations.
  • Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversion.
Senior Marketing Manager, Lead Lifecycle & Conversion at Sophos
Position posted 2 weeks ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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