Allica Bank on cord

Allica Bank

Product Marketing Manager

External position
London, UK
Hiring internally for Allica Bank?
Banking · FinTech · Finance
Allica Bank exists to empower small and medium businesses to succeed.
Active
over 6 months ago
Posted
4 weeks ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: Product Marketing
Experience level: Senior, Lead
Core skills considered: Product marketing, CRM, Customer support
Other skills considered: Business Development Strategy, Stakeholder Management

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

We are seeking a Product Marketing Manager to lead how we increase value for our existing Business Rewards Account customers and for Allica - growing engagement, retention and revenue from the base we already have, with lending growth coming through those existing customers rather than new acquisition.

This is a senior, generalist product marketing role, not a single-channel specialism. You'll set the strategy and priorities for how we grow engagement, retention and value across our existing customer base, translating customer behaviour and commercial goals into a clear plan - then working with the Senior Growth Executives and wider team to bring that plan to life. You'll be the person who decides what we focus on and why, not just how a given campaign is built.

You'll work as a senior partner to the Product Marketing Lead, and alongside the two Senior Growth Executives, as well as Product, Data, Compliance, Operations and CRM teams, to plan and deliver in-life activity that is well-targeted and clearly tied to commercial value.


Principal Accountabilities

In-Life Marketing Strategy & Direction

  • Own the in-life strategy and roadmap, focused on extracting value from existing customers and driving cross-sell through activation, engagement and retention.
  • Prioritise where the team focuses effort, based on commercial impact.
  • Set the standards and frameworks (testing, targeting, measurement) the wider team works to.
  • Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead.

Delivery & Execution

  • Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from the Senior Growth Executives.
  • Spot moments in the customer journey - milestones, drop-off points, underused features - where marketing can improve outcomes.
  • Review performance data and decide what to scale, pause or iterate, making changes yourself where needed.

Product & Customer Insight

  • Build a strong understanding of how customers use Business Rewards Account and Lending, and where cross-sell and retention value is being left on the table.
  • Feed insight back into the product roadmap, flagging friction, adoption gaps and opportunities.

Cross-Functional Leadership

  • Partner with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute in-life campaigns end-to-end, representing Product Marketing in cross-functional forums.
  • Manage multiple lifecycle initiatives, keeping plans and stakeholders aligned.

Reporting & Continuous Improvement

  • Own the reporting framework for in-life success (engagement, retention, cross-sell, campaign performance), with particular focus on Business Rewards Account value extraction and cross-sell.
  • Report regularly to the Product Marketing Lead on performance, learnings and next priorities.
  • Use AI-enabled tools to accelerate analysis, drafting and reporting.

Requirements

  • 4+ years' experience in product marketing, ideally with time spent in lifecycle, CRM, or engagement/retention marketing rather than pure acquisition or brand - including experience owning strategy, not just delivering against someone else's.
  • A proven track record of setting the direction for in-life or lifecycle marketing, and prioritising where a team focuses its effort, not just running individual campaigns.
  • Demonstrable experience designing and running activation, engagement, retention or growth programmes that measurably moved the numbers for existing customers.
  • Confident making trade-off calls on where to focus effort and budget across Business Rewards Account and Lending.
  • Strong commercial and analytical instincts - able to read customer and campaign data, spot patterns, and turn them into a clear, prioritised plan of action rather than a list of activity.
  • Confident working hands-on with CRM platforms (HubSpot or similar) to build, target, test and measure lifecycle campaigns.
  • AI-literate and genuinely excited by it - comfortable using AI tools day-to-day to speed up analysis, content drafting and reporting, and keen to find new ways to apply them.
  • Experience in financial services, SME banking or another regulated industry is a strong plus, but not essential.

Mindset & Working Style

  • The senior voice on in-life marketing day-to-day - setting direction and being the escalation point for trade-offs, while staying hands-on enough to execute the plan yourself when needed.
  • A genuine self-starter who can take a lifecycle programme from idea to live campaign without heavy oversight, while still knowing when to flag risk or escalate to the Product Marketing Lead.
  • Excellent stakeholder management - able to influence and align Product, Data, Compliance and Operations teams without formal authority over them.
  • Comfortable operating in a small, fast-moving team where priorities can shift and processes are still being defined, bringing structure rather than waiting for it.
  • Motivated by impact, and passionate about helping established businesses thrive through better banking.

Company Benefits

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

  • Full onboarding support and continued development opportunities
  • Options for flexible working
  • Regular social activities
  • 25 days holiday
  • Pension contributions
  • Discretionary bonus/equity scheme
  • Private health cover (with the option to add family members)
  • Life assurance
  • Family friendly policies including enhanced Maternity & Paternity leave
  • Season ticket loans
Product Marketing Manager at Allica Bank
Position posted 4 weeks ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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