ASOS on cord

ASOS

Brand Planning Manager

External position
London, UK
Hiring internally for ASOS?
E-Commerce · Fashion
Be whoever you want to be @ ASOS.
Active
over 6 months ago
Posted
a week ago
Checked
cord regularly checks that external positions are still open
2 hours ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Senior, Lead
Core skills considered: Business Analysis, Campaign management, Communications strategy, Content marketing, Conversion rate optimisation
Other skills considered: Customer profiling, Customer service, Customer support, Stakeholder Management

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

ASOS is looking for a Brand Planning Manager to join the Brand & Planning Marketing team. This is a planning role responsible for leading, translating brand and business strategy into one integrated, prioritised and executable global brand plan.

The role sits at the handover point between strategy and execution. It will connect Brand Strategy, Brand Marketing, Brand Heat, Product, Commercial, Performance Marketing, Creative, channel teams, agencies and local markets, turning strategic direction into clear annual and seasonal plans, market-ready calendars, channel roles, investment principles and measurable outcomes.

Working closely with the Global Brand & Planning Marketing Lead, the Brand Planning Manager will own the day-to-day planning rhythm across the year, lead market engagement and the communications model, and create the clarity, governance and decision points needed to move plans forward. The role will not own campaign creative briefing. Its focus is ensuring that strategy is translated into an aligned plan which enables teams to brief, develop and execute effectively.

This role will combine integrated planning leadership, market partnership, cross-functional influence and operational ownership, while providing senior direction and quality assurance across the team's reporting and effectiveness work so that insight consistently feeds forward into future plans.

The Brand & Planning Marketing team is building a more connected operating system across planning, execution and effectiveness. The Brand Planning Manager will help create the capacity and senior ownership needed for the Global Brand & Planning Marketing Lead to focus primarily on strategic planning, while ensuring reporting remains well governed, decision-oriented and connected to the plan.

The role will act as a planning control tower for Brand Marketing: creating one view of the global and local calendar, clarifying ownership and dependencies, bringing market "Fit to Win" needs into planning, and ensuring agreed plans move confidently from strategic direction into channel and market execution.


Responsibilities

  1. Maintain the integrated full-year brand plan and four seasonal plans, connecting brand priorities, product and commercial inputs, customer and cultural moments, campaign types, channel roles, markets and investment.
  2. Translate strategy into clear planning parameters, priorities, phasing, sequencing, success measures and decision points that enable execution teams to develop channel and campaign responses.
  3. Lead the day-to-day annual and seasonal planning rhythm, including planning forums, inputs, working sessions, readiness reviews, decision logs and senior stakeholder updates.
  4. Ensure the plan balances long-term brand building with traffic and commercial priorities, with clear roles across Brand Marketing, Volume Collaborations, Brand Heat and Performance Marketing.
  5. Maintain a single source of truth across planning documents, calendars, milestones, assumptions, ownership and dependencies, surfacing gaps, overlaps and risks early.
  6. Use performance evidence, customer insight, product priorities, market context and previous learnings to improve future plans and recommendations.
  7. Act as the day-to-day Brand Planning point of contact for local market marketing teams, building a consistent two-way planning rhythm between central and local teams.
  8. Own the global market marketing calendar, bringing together global campaigns, locally relevant moments, product availability, adaptable assets, media support, market-led activations and key dependencies.
  9. Lead the process to understand each priority market's "Fit to Win": the customer, commercial, cultural, media and executional needs required for activity to succeed locally.
  10. Ensure market needs are considered early enough to shape the central plan, rather than being managed only at handover, while maintaining clear global priorities and guardrails.
  11. Drive bilateral alignment on where markets will amplify global activity, where localisation is required, where locally led activity is more appropriate, and what support, ownership and funding are needed.
  12. Create clear market handovers and participation views, escalating unresolved trade-offs and ensuring final decisions are reflected in one integrated global plan.
  13. Drive the ASOS communications model, translating brand objectives and audience priorities into clear roles for paid, owned and earned channels across campaigns and always-on activity.
  14. Partner with Brand Strategy, Consumer Insight, Performance Marketing, Media, Social, PR, Talent, CRM, Homepage/App, Search and other channel teams to define how channels work together across the customer journey.
  15. Establish practical planning principles for channel role, audience, message, format, timing, sequencing, weighting and investment, ensuring these are applied consistently in annual and seasonal plans.
  16. Use effectiveness evidence and channel learnings to evolve the communications model, resolve duplication or gaps, and strengthen the connection between reach, consideration, traffic and commercial outcomes.
  17. Drive adoption of the model through clear tools, playbooks, forums and governance, ensuring it becomes a working planning framework rather than a standalone strategy document.
  18. Own the planning handover from strategic direction into executable GTM plans, making sure teams understand the objective, role of the moment, audience, market implications, channel parameters, investment guardrails and measures of success.
  19. Partner with Brand Project Management and execution leads to translate the integrated plan into workstreams, critical paths, owners, milestones and dependencies without taking ownership of campaign creative briefing.
  20. Create clear governance across planning and execution, including who decides, who contributes, when decisions are required and how changes to scope, timing or investment are managed.
  21. Monitor readiness against the agreed plan, identify misalignment or delivery risk early, facilitate resolution and escalate material decisions to the Global Brand Planning Lead.
  22. Connect Brand, Product, Commercial, Creative, Media, channels, agencies and markets around one plan, reducing duplicated planning and fragmented handovers.
  23. Codify and continuously improve the Brand Planning playbook, including planning processes, roles, rituals, templates, decision rights and best practice.
  24. Ensure the reporting and effectiveness agenda is anchored to the priorities, KPIs and decisions set through the annual and seasonal planning process.
  25. Support with senior direction and quality assurance across weekly performance reporting, campaign PCAs, monthly GTM learnings, benchmarks and longer-term brand performance reviews.
  26. Challenge reporting to move beyond data collation, ensuring outputs explain what happened, why it matters, what should change and how learning will feed into future plans.
  27. Partner with analysts, channel teams, Paid Media and agencies to align performance narratives, caveats, implications and recommendations before senior review.
  28. Use cross-campaign and cross-season learning to recommend changes to phasing, channel roles, market choices, investment and ways of working.
  29. Build trusted relationships across senior stakeholders and working teams, using influence and facilitation to create clarity, resolve competing priorities and drive decisions.
  30. Lead day-to-day planning coordination with relevant agency partners, ensuring their strategic, media and effectiveness inputs are integrated into ASOS planning and delivered to agreed standards.
  31. Provide senior planning direction, coaching and constructive challenge to analysts within the Brand Planning & Reporting team, helping strengthen their judgement, ownership and connection between reporting and planning.
  32. Represent Brand Planning & Reporting in cross-functional forums with a clear view of the plan, performance, dependencies, decisions and implications.
  33. Create a proactive, transparent and accountable culture in which teams know what is required, by when, and how their contribution shapes the wider plan.

Requirements

  • Strong experience in integrated brand planning, GTM planning, marketing strategy, communications planning or marketing operations within a complex consumer, fashion, retail, ecommerce or agency environment.
  • Proven ability to translate strategy into annual and seasonal plans that connect objectives, audiences, product, channels, markets, investment and measurable outcomes.

Company Benefits

  • Birthday Day off
  • 25 Days Holiday
  • Give a day away scheme
  • Tech development day – 1 day a month to focus on your development
  • Onsite Gym
  • Subside Canteen
  • Asos discount
  • Sample sale
Brand Planning Manager at ASOS
Position posted a week ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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