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BBC

B2B CRM Manager

External position
London, UK
Hiring internally for BBC?
Media/Broadcasting · Content Production
Personal to each of us, shared by all of us. #ThisIsYourBBC
Posted
a week ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: CRM Manager
Experience level: Senior, Lead
Core skills considered: CRM, Campaign management, Data Analysis, Customer profiling
Other skills considered: Email marketing, Stakeholder Management, GDPR, Adobe Photoshop

Logistics

Base salary: £50K - £55K
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

The B2B CRM Manager role is essential in managing both the strategy and operational running of CRM for Trade Marketing & Customer Events. This entails delivering targeted email communications that build deeper relationships with our customers that maximises commercial opportunities for the business. In conjunction with our Trade Marketing & Events team, they'll be responsible for designing, executing, and optimizing the full events & customer engagement lifecycle (including marketing automation, journeys and personalisation). You'll need to leverage various CRM technologies like Salesforce Marketing Cloud & Sales Cloud, Dot. Digital and Validity. You'll also have an integral role in the successful running of the wider delegate management workflow, acting as the CRM SME for Trade.


Responsibilities

Campaign Delivery

  • Support the CRM Director, leading and managing relationships with senior stakeholders to deliver targeted B2B CRM campaigns.
  • Own the CRM briefing process and provide expert guidance on CRM best practice.
  • Build and deploy email campaigns using Salesforce Marketing Cloud/Dotdigital and event platforms.
  • Refine existing data analysis approach, capable of regular campaign reporting (using Tableau) and profiling as well as ad hoc deep-dive insight.
  • Develop customer data segmentation and profiling models that business users understand and that are scalable and actionable to improve performance and drive commercial value across B2B.

Strategy & Planning

  • Take an active role in executing the agreed CRM strategy and vision.
  • The role will be our 'go-to' person for all things B2B CRM - our CRM 'SME' for Trade.
  • Lead relationships with multiple senior BBC Studios stakeholders to deliver strategic projects with their full support.
  • Leads CRM planning for key trade marketing events throughout the year.
  • Raise awareness of CRM approaches around the business and embed in marketing thinking.Working with the wider CRM team to help them develop their platforms and processes to support best practice operating frameworks.
  • Develop cost-effective systems to lower our operating costs over time. Manage spend to hit budget.
  • Supports the deployment of AI (Salesforce Einstein) to aid the operational enhancements of the CRM Team.
  • Creative thinking and awareness of competitor standards. Presenting ideas to continually innovate and adapt email design and improve customer journeys.

Leadership & Stakeholder Management

  • Inspire the team to innovate, be aware of developments in marketing, CRM and technology/digital trends, maintain links with the industry and incorporate insight into CRM activity.
  • Advise the CRM teams on the technical aspects of Salesforce Marketing Cloud & other related CRM products (e.g. Litmus), ensuring that BBC Studios makes the most of the tools we have.
  • Ensure all users of CRM systems are trained in their effective use. Collaborates closely with other CRM Managers within the team.
  • Comfortably manage creative briefs and bespoke design projects.
  • Collaborating with external agencies to deliver unique experiences in line with key business objectives.

Requirements

  • Extensive experience with the Salesforce Marketing Cloud platform or similar platforms like Dot. Digital or Braze.
  • Experience with managing and fostering relationships with a variety of stakeholders.
  • Significant experience in an email marketing role in the B2B/Events space.
  • Data-driven, with strong analytical capabilities.
  • Knowledge on latest GDPR policies.

Understanding of the BBC and its place in the media market.

Experience of delivering multi-channel marketing automations.

Understanding and experience of editorial compliance and Fair-Trading policies.

Experience of Salesforce Sales Cloud

Basic Adobe Photoshop editing skills

AMPScript & HTML skills

Company Benefits

  • Pension
  • Annual Leave
  • Life Assurance
  • Season Ticket Loans
  • Employee Assistance Programme
  • BBC Club
B2B CRM Manager at BBC
Position posted a week ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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