Board Intelligence on cord

Board Intelligence

Product Marketing Lead

External position
London, UK
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Active
over 6 months ago
Posted
2 days ago
Checked
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2 days ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Lead
Core skills considered: Product marketing, Business Development Strategy, Copywriting, CRM, Customer profiling
Other skills considered: Customer service, Customer support, Content marketing, Communications strategy

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

In this role, you'll own how our product portfolio is positioned, launched and sold. You'll turn complex AI and governance technology into clear, outcome-led stories that resonate with senior buyers, equip our commercial teams to win, and drive adoption and growth across our Enterprise and Mid-Market customers. You'll lead a small team comprising of a Product Marketing Manager and a Product Marketing contractor as you build the operating rhythm of the function, working closely with Product, Sales, Customer Success and the Director of Growth.


Main Responsibilities

Go-to-market and launches

  • Implement a release marketing framework, ranging from the latest single-point feature to complete new products, focused on driving engagement and pipeline
  • Plan and run launches for new products, features and enhancements, across both software and advisory services.
  • Design and improve our launch framework: tiers, timelines, owners and readiness criteria.
  • Partner with Product on the roadmap, beta programmes and customer research, bringing the voice of the market into product decisions.
  • Lead the go-to-market messaging for any products or services we integrate through acquisition.
  • You're strategic and an executor - you're great at planning, creating repeatable playbooks, and getting work done to exacting standards then shipped

Positioning and messaging

  • Own positioning, messaging and value propositions for our product portfolio, and make sure each product ladders up to the platform story.
  • Tailor messaging by ideal customer profile (ICP), segment (Enterprise and Mid-Market), geography, vertical and persona.
  • Translate complex AI capabilities into clear, outcome-led narratives that neither over- nor under-sell.
  • Write and sign off high-impact copy yourself: product pages, launch announcements, sales narratives and in-product messages.
  • Build and maintain a messaging house and style guide so everyone who writes about our products uses the same words.

Sales enablement and competitive insight

  • Equip commercial teams to sell outcomes, not features: pitch decks, demo narratives, battlecards, objection handling, product sheets and FAQs.
  • Run product training for Sales and Customer Success, and keep enablement material current. Leverage Gong Enable to do this in a scalable way.
  • Own competitive intelligence and run win/loss analysis, feeding findings back into messaging and pricing conversations.
  • Source proof points and customer stories that back up every claim we make.

Adoption and growth

  • Work with Product and Digital Customer Success on in-product and lifecycle marketing that drives feature adoption, retention and expansion.
  • Own product content on our website with our digital team and agencies, and test new tactics such as interactive demos.

Leadership and operating discipline

  • Line manage, coach and develop the product marketing team, setting clear priorities and high standards of craft.
  • Build the function's operating rhythm: planning, briefs, review cycles, and a single backlog shared with Product and Commercial.
  • Set and report on product marketing metrics: adoption, pipeline and bookings by product, win rate and launch performance.
  • Represent product marketing in growth planning with the Director of Growth and senior leaders across Product and Commercial.

Person Specification

Required Skills and Experience

  • 8+ years in B2B SaaS marketing, including at least 4 years in dedicated product marketing, with a track record of measurable revenue impact.
  • Experience managing or mentoring product marketers, or a clear readiness to step into line management.
  • A portfolio of launches across segments, geographies or verticals that shows both the strategy and the execution.
  • Experience selling to senior buyers in long, multi-stakeholder Enterprise and Mid-Market sales cycles.
  • Enablement work that measurably improved win rates, deal velocity or sales confidence.

Strategic and commercial

  • You can turn complex technology, including AI, into a sharp value proposition a board director understands in one read.
  • You use competitive intelligence and win/loss data to make decisions, not decks.
  • You're analytical: you set metrics, read the data and tie your work back to pipeline, revenue and adoption.

Craft

  • You write exceptionally well. Your copy is clear, precise and persuasive, and you can explain why every word is there.
  • You have an eye for quality across copy, layout and design, and you give feedback that makes other people's work better.
  • You're meticulous: claims are accurate, product names are right, and nothing ships with a typo.

Ways of working

  • Strategic but hands-on: as comfortable writing a battlecard as presenting a positioning recommendation to the leadership team.
  • Strong operating discipline: you plan, prioritise ruthlessly, hit deadlines and keep stakeholders informed without being chased.
  • You work with Product, Sales, Customer Success and Marketing, not around them, and you earn the trust of sales teams.
  • Resilient and adaptable: you change course when priorities shift without losing momentum.

Tools

  • Confident with HubSpot, Salesforce, Confluence, Jira and a website CMS.
  • Familiarity with product analytics (Pendo or similar), reporting tools (Power BI or similar) and AI writing and research tools.

Nice to haves

  • You've helped build a product marketing function at a scale-up: the frameworks, the rituals and the relationships.
  • You've marketed AI-powered products in a way that felt credible and specific, not hyped.
  • You've worked in a PE-backed or high-growth SaaS business.
  • You know governance, board technology or an adjacent space such as legal tech, compliance or corporate services.
Product Marketing Lead at Board Intelligence
Position posted 2 days ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
Alex Yeates on cord
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