Diageo on cord

Diageo

Media Lead

External position
London, UK
Hiring internally for Diageo?
Food · Hospitality
We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
Posted
a week ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Lead
Core skills considered: Business development, Business Analysis, Content marketing, Growth marketing, Marketing strategy
Other skills considered: Product marketing, Stakeholder Management, Campaign management, Data Analysis

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

Lead the end-to-end media planning, activation and optimisation for the Global Travel business unit, driving profitable growth through best-in-class execution of Diageo's Connected, Scaled Reach strategy.

This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.


Key Responsibilities

1.Strategy & Planning

  • Own the development and deployment of integrated media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and Global Travel growth ambitions.
  • Lead cross-market alignment on Connected, Scaled Reach execution, ensuring consistency in approach while enabling flexibility to reflect local market dynamics.
  • Translate global media frameworks and category priorities into actionable, data-driven plans that deliver measurable business outcomes.

2.Activation & Performance

  • Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness and ROI.
  • Drive media efficiency and productivity through strategic investment allocation, optimisation frameworks, and adoption of DMAF global standards and tools.
  • Monitor and actively optimise regional media performance against defined KPIs, ensuring delivery of both short-term results and long-term brand growth.

3.Data, Audience & AI Enablement

  • Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.
  • Drive the implementation and scaling of AI-enabled planning, buying and optimisation solutions to unlock productivity gains and real-time performance improvements.
  • Lead a test-and-learn agenda for Global Travel, embedding structured experimentation to continuously improve media effectiveness and inform future investment decisions.

4.Retail Media Integration

  • Ensure retail media campaigns are driven in line with the Retail Media Activation Framework (RMAF) and fully integrated within broader media plans.

5.Governance & Compliance

  • Ensure full compliance with the Diageo Marketing Code (DMC), Trusted Marketplace (TMP), data privacy and brand safety standards through upholding Diageo's Media standards.
  • Proactively identify and manage risks related to media investment, data usage and platform integrity.

6.Stakeholder & Agency Leadership

  • Lead and influence cross-functional stakeholders, including in-market teams, global teams, and agency partners, to deliver high-performance media outcomes.
  • Ensure Connected Reach plans are fully integrated within broader go-to-market (GTM) strategies, balancing global consistency with local relevance.
  • Challenge and elevate agency and partner performance to deliver innovation, efficiency and effectiveness.
  • Collaborate with the Scaled Reach team and wider regional hub to deliver a competitive advantage for the category.

7.Commercial Accountability

  • Accountable for delivering media's contribution to category growth, including revenue uplift, return on interest improvement, media efficiency and share of market gains.

Qualifications & Experience

Experience

  • 8+ years' experience in media planning, activation, digital marketing, or media agency leadership, with a proven track record across multiple markets; experience with Travel Retail is a plus.
  • Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, return on interest and business performance.
  • Proven success driving media transformation through digital innovation, automation, AI-enabled solutions and cross-functional collaboration.
  • Experience operating within complex, matrixed, multi-market environments with varying levels of media maturity.
  • Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Technical Skills & Knowledge

  • Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.
  • Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision making.
  • Knowledge of AI-enabled media capabilities, media technology platforms, and evolving digital ecosystems.
  • Strong grounding in brand safety, data privacy, and responsible marketing practices.

Leadership & Capability

  • Strategic problem solver with the ability to translate global and regional priorities into actionable, growth-driving plans.
  • Strong collaborator management and influencing skills, with the ability to align senior leaders around media investment and transformation agendas.
  • Ability to lead through complexity, balancing standardisation with flexibility across markets.
  • Collaborative, accountable and hard-working leader with a focus on delivering business impact.

Key Behaviours

  • Growth mindset with a passion for innovation and continuous improvement.
  • Data-driven and commercially focused, using insight to optimise performance and drive business outcomes.
  • Proactive and forward-looking, staying ahead of emerging media and technology trends.
  • Committed to operational excellence and responsible marketing practices.
Media Lead at Diageo
Position posted a week ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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