Dynamic Planner on cord

Dynamic Planner

Head of Demand Generation

External position
Reading, UK
Hiring internally for Dynamic Planner?
FinTech
The UK’s leading, risk-based financial planning system – matching people with suitable portfolios.
Active
over 6 months ago
Posted
a month ago
Checked
cord regularly checks that external positions are still open
12 hours ago

Skills & Experience

Job roles: Head of Marketing
Experience level: Lead, Leadership
Core skills considered: Business Development Strategy, Campaign management, Content marketing, Digital Marketing Strategy, Growth marketing
Other skills considered: Marketing strategy, Product marketing, Stakeholder Management, Copywriting

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

The Head of Demand Generation owns Dynamic Planner's integrated demand generation strategy, campaign engine and performance marketing capability, ensuring marketing activity creates measurable pipeline, strengthens brand authority and supports revenue growth across priority markets and propositions.

This is a player-manager role. The successful candidate will lead, coach and develop a multi-disciplinary team spanning campaigns, digital marketing, content, design and events, while also setting the bar for strategic thinking, campaign quality, copy, channel planning and measurable execution.

The role requires a commercially sharp marketer who can turn market themes, buyer pain points, product propositions and sales priorities into high-quality multi-channel campaigns. They will be particularly strong in digital inbound, paid media, advertising copy, PPC, conversion optimisation and campaign orchestration, helping the team produce work that is targeted, compelling, measurable and commercially useful.

Ultimately, the role is to build a higher-performing demand generation function that combines strong leadership with hands-on excellence, creating campaigns that generate demand, nurture opportunity, support Sales and Customer Success, and reinforce Dynamic Planner's position as the UK's leading AI-powered digital advice platform.

Key Responsibilities

Demand generation strategy and planning

  • Own the demand generation strategy, campaign calendar and performance marketing plan, aligned to business priorities, revenue objectives, product launches, customer growth and brand-building activity.
  • Translate GTM goals into clear campaign priorities, target audiences, channel plans, budgets, measures of success and team responsibilities.
  • Maintain a rolling 90-day and annual campaign plan that brings together digital, content, events, paid media, CRM, nurture, PR, product marketing and sales enablement activity.

Campaign leadership and multi-channel execution

  • Lead the development of integrated campaigns that use the right mix of paid search, paid social, SEO, email, website, webinars, events, content, retargeting, PR amplification, direct outreach and sales follow-up.
  • Set clear campaign briefs, campaign hooks, audience propositions, channel roles, landing-page requirements, nurture journeys and follow-up plans.
  • Ensure campaigns are not simply activity-led, but are built around buyer need, market opportunity, proposition strength and measurable commercial outcomes.

Digital inbound, paid media and conversion excellence

  • Provide senior expertise across digital inbound, PPC, paid social, advertising copy, landing pages, SEO alignment, retargeting, conversion-rate optimisation and lead capture journeys.
  • Coach and support the Digital marketing manager to improve paid media performance, ad copy quality, audience targeting, test-and-learn discipline and reporting insight.
  • Work with agencies and internal stakeholders to ensure digital activity is commercially focused, well-briefed, optimised and connected to pipeline outcomes rather than isolated channel metrics.

Player-manager leadership and team development

  • Lead, manage and develop a team comprising campaign, digital, content, creative and events capability, creating clarity on priorities, ownership, standards and delivery expectations.
  • Set the bar for quality by being able to produce, edit, challenge and improve campaign plans, copy, creative briefs, landing pages, email journeys, ads, presentations and performance reports.
  • Build confidence and capability in the team through coaching, feedback, clear objectives, regular one-to-ones, skills development and practical support on complex or high-value work.
  • Create a culture of ownership, pace, accountability and continuous improvement, while ensuring people feel supported and able to grow.

Content, creative and messaging quality

  • Partner with Product Marketing, Content and Creative to ensure campaigns are built on strong propositions, clear messaging, credible proof points and a consistent tone of voice.
  • Improve the quality of marketing output across campaign concepts, nurture copy, web pages, emails, social posts, event promotion, digital advertising, sales collateral and customer communications.
  • Ensure complex themes such as AI, regulation, advice efficiency, client engagement, risk profiling, suitability and platform consolidation are translated into clear, human and commercially persuasive campaigns.

Sales alignment and pipeline creation

  • Work closely with Sales, Customer Success and Product Marketing to ensure demand generation activity supports priority segments, account plans, proposition focus areas and sales conversations.
  • Build effective lead follow-up processes, campaign enablement, sales plays, nurture journeys and feedback loops so marketing activity converts into qualified opportunity.
  • Use sales feedback, lead quality insight, win/loss data and pipeline performance to improve targeting, messaging, content and campaign execution.

Events and campaign integration

  • Ensure events, webinars, roundtables, sponsorships and flagship activity are planned as part of the wider demand generation engine, with clear audience strategy, promotion, capture, follow-up and measurement.
  • Support the part-time Events manager with prioritisation, quality standards, campaign integration, commercial objectives and post-event nurture.
  • Maximise the value of events by turning them into multi-format campaign moments before, during and after the activity.

Marketing operations, measurement and optimisation

  • Own demand generation reporting across campaign performance, traffic, conversion, lead quality, MQLs, SQLs, pipeline influence, channel ROI, nurture engagement and sales feedback.
  • Use data to diagnose performance, identify bottlenecks, improve conversion and make clear recommendations on where to increase, reduce or redirect investment.
  • Work with CRM, marketing automation, website and agency partners to improve tracking, attribution, segmentation, lead scoring, workflow quality and campaign visibility.

Budget, agency and supplier management

  • Manage demand generation budgets and agency relationships to ensure investment is well directed, performance is reviewed, and suppliers are held to clear standards and outcomes.
  • Prioritise spend based on commercial impact, campaign potential, audience opportunity and ability to support pipeline, retention or expansion goals.

Competencies (knowledge/skills/experience)

  • Proven experience leading demand generation, campaign marketing or growth marketing in B2B SaaS, fintech, financial services technology, enterprise software or another complex B2B environment.
  • Strong player-manager capability, with evidence of leading, coaching and developing a multi-disciplinary marketing team while remaining hands-on in campaign creation and quality control.
  • Excellent understanding of integrated campaign planning across paid search, paid social, SEO, email, content, webinars, events, website conversion, nurture, ABM, retargeting and sales follow-up.
  • Strong digital performance marketing capability, including PPC, paid media, landing-page optimisation, ad copy, audience targeting, conversion-rate optimisation, testing and performance analysis.
  • Excellent campaign messaging and copy judgement, with the ability to sharpen propositions, improve briefs and turn complex themes into compelling buyer-led campaigns.
  • Commercially confident, with a strong understanding of how marketing activity contributes to pipeline, revenue, customer growth, retention and sales productivity.
  • Analytical and data-led, with the ability to interpret performance, diagnose issues and make practical recommendations rather than simply report activity.
  • Strong stakeholder management skills, with the ability to work

Company Benefits

  • Health plan
  • EAP
  • Wellbeing hub
  • Flexible working
  • Hybrid working
  • Annual bonus
  • Pension scheme
  • Life Assurance
  • Study support
  • Professional membership
  • Perkbox
  • Cycle to work
  • Give as you earn
  • Generous holiday
  • Anniversary holiday increase
  • Sick policy
  • Awards
  • Free food and drink
  • Regular socials
  • Team events
  • Annual events
  • Referral scheme
  • Payday treats
Head of Demand Generation at Dynamic Planner
Position posted a month ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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