insightsoftware on cord

insightsoftware

Demand Generation Manager

External position
London, UK
Hiring internally for insightsoftware?
Software Development
Posted
2 weeks ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: Demand/Lead Generation
Experience level: Mid, Senior, Lead
Core skills considered: Demand generation, Growth marketing, Campaign management, Content marketing, Salesforce
Other skills considered: Power BI, Project Management, Customer profiling, Data Analysis

Logistics

Base salary: £45K - £55K
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

The Growth Marketing Manager will drive growth strategy and execution within our Simba Data + Analytics business unit, with primary focus on Embedded Analytics and Agentic Intelligence. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. Responsible for running global campaigns, this resource will be the primary point-of-contact for our EMEA based sales organization within the Data + Analytic business unit. Stakeholder management and communication is key.

You ll collaborate cross-functionally with product marketing, sales, customer success, digital marketing, and operations teams to build and execute multi-channel campaigns that drive sales-qualified pipeline and accelerate product adoption. As a growth marketing expert for our embedded analytics and AI-powered data connectivity solutions, you ll develop campaigns that resonate with ISV customers, data professionals, and enterprise decision-makers while managing integrated marketing programs from concept through measurement.


What Will You Do?

Campaign Development & Execution

  • Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
  • Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
  • Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
  • Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI

Performance Measurement & Optimization

  • Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
  • Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
  • Continuously identify opportunities for campaign optimization and iterate based on data-driven insights

Cross-Functional Collaboration

  • Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization
  • Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
  • Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths
  • Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns

Program Management

  • Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development
  • Manage daily administrative tasks to ensure marketing programs run smoothly
  • Maintain campaign calendars, project timelines, and stakeholder communications

Responsibilities

How Will You Get It Done?

  • Drive & Discipline - Ability to operate in a fast-paced environment, managing multiple projects simultaneously with a focus on achieving high-quality results
  • Growth Mindset - Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers
  • Data-Driven Decision Making - Use analytics and user insights to guide strategy and tactical execution
  • Disciplined Execution - Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results
  • Cross-Functional Collaboration - Build strong relationships across teams and influence without authority to drive aligned outcomes
  • Communication - Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly
  • Customer-Centric Approach - Deeply understand user needs and optimize experiences to drive genuine value and satisfaction

Qualifications


Required Qualifications

  • Bachelor's degree, preferably in Marketing or Business
  • Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
  • Excellent writing, editing, presentation, and communication skills
  • Experience using web analytics and BI tools to build and maintain performance reporting.
  • Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.
  • Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
  • Full-funnel marketing experience managing customer lifecycle from awareness through expansion
  • Excellent project management skills and ability to lead multiple projects in their entirety
  • Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation-ideally Pardot-experience is a significant plus
  • Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
  • Ability to exhibit strong interpersonal skills and build relationships across the business at all levels
  • Ability to attend monthly meetings in London HQ office and build collaborative relationships with local colleagues.

Bonus Points

  • Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
  • Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions
  • Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements
  • Experience working with global teams across multiple time zones
  • Technical aptitude for understanding complex data and analytics products
  • Experience with webinar programming and vendor partnership management
Demand Generation Manager at insightsoftware
Position posted 2 weeks ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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