LemFi on cord

LemFi

Head of Performance Marketing

External position
London, UK
Hiring internally for LemFi?
Finance
International Payments for everyone. Send money to friends and family in 20+ countries.
Active
over 6 months ago
Posted
2 weeks ago
Checked
cord regularly checks that external positions are still open
20 hours ago

Skills & Experience

Job roles: Head of Marketing
Experience level: Lead, Leadership
Core skills considered: Business development, Business Development Strategy, Growth marketing, Product marketing
Other skills considered: Data Analysis, Customer profiling, Campaign management, Conversion rate optimisation

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

LemFi is building the financial platform for immigrants: borderless accounts, remittances, savings, credit, and eSIMs across ~21 countries. Our users are real people building lives across borders, and performance marketing is the engine that finds them first. Reporting to the CMO, the Head of Performance Marketing owns our global paid acquisition strategy across every corridor we run, from UK-to-Nigeria to Canada-to-India, and is accountable for translating media spend into transacting, retained users.

This role balances high-level strategic ownership with hands-on execution. You will lead, mentor, and advocate for an experienced, highly autonomous international team running our international corridors-while remaining hands-on to directly manage global campaigns on core channels like Google, ASA, and programmatic platforms.

This role requires taking full strategic authority back from top-down leadership, driving company-level visibility for a team that delivers over 45% of user acquisition, and building our critical data and attribution infrastructure from the ground up. If you want to manage spreadsheets, this isn't for you. If you want to champion an exceptional team and build the acquisition machine for a category-defining fintech, keep reading.


What you'll build and own

  • Own the global paid acquisition strategy, making the final call on outcomes while staying hands-on to directly run and optimise global campaigns across Google, Apple Search Ads (ASA), and programmatic networks.
  • Empower and guide our highly autonomous regional experts running the African and Asian corridors, collaborating with them on their pre-defined budgets, channel allocations, and local executions.
  • Rebuild our measurement and attribution capabilities from scratch, moving the organisation away from last-click standards to track deep-funnel performance, revenue impact, LTV, and payback periods.
  • Serve as the primary cross-functional advocate for the performance marketing team, securing crucial resources like Data Engineering, Data Science, and third-party tools from senior leadership.
  • Partner with the creative and marketing teams to eliminate bandwidth bottlenecks, accelerating the creative pipeline to scale up ad volume and variety.
  • Review, resource, and execute the team's drafted AI roadmap, defining clear expectations for AI-powered creative production and workflow automation.
  • Integrate paid acquisition efforts into the broader growth ecosystem, aligning paid media with organic, social, and influencer channels to drive optimal business outcomes.
  • Own the install-to-transfer funnel, working tightly with Product, Data, and Compliance to ensure paid traffic doesn't just download the app but clears KYC and completes a first funded transfer.

Your experience

  • 8+ years in digital, paid performance, or growth marketing; fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred.
  • Proven track record running large monthly paid media budgets across Google, ASA, Meta, and TikTok with a consistent record of hitting CPA and payback targets at scale.
  • Strong leadership and team ownership experience, with proven success managing and mentoring international, cross-cultural teams.
  • Excellent interpersonal skills with a low-ego, collaborative management style focused on listening to and empowering experienced regional marketers.
  • Strong mobile app growth experience, with deep technical mastery of app acquisition dynamics and mobile-specific tracking and attribution challenges.
  • Proven experience building measurement frameworks and attribution infrastructure from the ground up, moving teams past basic vanity metrics to focus on true revenue impact.
  • AI Builder: you understand how to review and operationalise team-led AI initiatives, using automation and AI tools to multiply creative output and eliminate manual toil.

Nice to have

  • Experience with DOOH or programmatic community-saturation campaigns in high-density immigrant markets.
  • Hands-on familiarity with corridor-based or market-tiering growth frameworks in a remittance or cross-border payments context.
  • Exposure to regulated fintech environments where Compliance is a real constraint on creative and targeting strategy.
Head of Performance Marketing at LemFi
Position posted 2 weeks ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
Alex Yeates on cord
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