Lendable on cord

Lendable

Head of Direct Marketing

External position
London, UK
Hiring internally for Lendable?
FinTech
Bringing consumer finance into the digital world.
Active
over 6 months ago
Posted
a week ago
Checked
cord regularly checks that external positions are still open
45 minutes ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Senior, Lead, Leadership
Core skills considered: Business Development Strategy, Campaign management, Commercial recruiting, Content marketing, Copywriting
Other skills considered: CRM, Data Analysis, Growth marketing, Marketing strategy

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

We're entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

Direct Mail is one of our highest-potential channels and we're hiring a leader to turn it into a scaled, precise, and defensible growth engine. We're looking for a Head of Direct Mail to own the channel end-to-end: creative, sends, logistics, offers, and reporting, sourcing the data pipeline and user-data enrichment that let us target the right customer, with the right offer, at the right moment.

You'll lead the channel's dedicated analysts and work with our creative team. Your job is to set the direction: decide who we mail, with what offer and when, commission and challenge the selection and response models, and hold every campaign to CAC and LTV targets.

Standalone direct mail roles with this kind of budget and autonomy are rare. If you've got significant experience in acquisition mail and want to build a channel your own way, at a profitable business with the product range and analytical capabilities to make it work, this is the role.


What we're looking for:


Essential:

  • 5+ years in direct mail, including at least 2-3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results.
  • A track record of mailing cold prospects at meaningful scale. You'll be able to talk through the volumes, budgets, response rates and CPAs you've been accountable for.
  • Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost.
  • Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased).
  • A strongly commercial approach. You build the business case, forecast volumes and returns, own the channel P&L, and measure spend on CAC, ROI and payback rather than pieces mailed.
  • Strong analytical judgement. You design test cells and holdouts, read results critically, and understand response and propensity modelling well enough to brief analysts, challenge their work and turn it into mailing decisions.
  • Experience managing suppliers: tendering, negotiating, setting SLAs and keeping several partners to schedule.
  • The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates.
  • Experience leading analysts and working closely with creative teams.
  • A clear communicator who earns the trust of finance, risk, compliance and data teams.
  • Demonstrable use of AI in your workflow.

Desirable:

  • Experience in acquisition mail in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting.
  • Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data)
  • Experience building a channel or function from scratch
  • Background hiring and developing an analytics or design team

You're a good fit if you're:

  • Acquisition-minded: you're energised by finding new customers, not re-contacting existing ones.
  • Commercially driven: you measure success in incremental LTV and payback, not response rate alone.
  • A first-principles thinker: you argue from data and clean experiments, not received wisdom
  • Organised: you can run several drops across multiple suppliers and still hit mailing deadlines.
  • Energised by greenfield: you'd rather build the engine than tune someone else's

What you'll be doing

Strategy and commercials

  • Own the direct mail strategy and set volume, response and payback targets anchored to LTV.
  • Own the channel P&L: forecasting, budget and CAC/LTV discipline.
  • Decide how far and how fast to scale, based on the economics.

Data and targeting

  • Source and buy prospect data from bureaus and brokers, and combine it with our first-party data.
  • Direct the analysts building the response and propensity models that decide who we mail, with what offer and when.
  • Work with risk analysts to shape offers around eligibility and lifetime value.

Campaigns and supplier management

  • Plan and run the campaign calendar, from data selection to the mail landing on doormats.
  • Select, negotiate with and manage print and postal suppliers on cost, quality and turnaround.
  • Brief the creative team on packs, copy and offers, and take them through compliance sign-off.

Reporting & Team

  • Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance
  • Partner with data, product, risk, finance and the creative team to unlock targeting and offers
  • Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight

Company Benefits

  • Stock options
  • Private medical (comprehensive)
  • Chefs in the office making lunch (Tuesday - Thursday)
  • Work from home budget
Head of Direct Marketing at Lendable
Position posted a week ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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