Mews on cord

Mews

Director of Product Marketing and Market Research

External position
Hiring internally for Mews?
Hospitality · SaaS
Make it remarkable.
Posted
a week ago
Checked
cord regularly checks that external positions are still open
2 days ago

Skills & Experience

Job roles: Brand Marketing
Experience level: Senior, Lead, Leadership
Core skills considered: Product marketing, Business Analysis, Stakeholder Management, Copywriting
Other skills considered: Content marketing, Growth marketing, Public relations strategy, Communications strategy

Logistics

Base salary: £130K - £160K
Employment type: Permanent
Remote working: Hybrid
Visa sponsorship: Not available

Job Description

Product marketing at Mews is at a turning point. The function has been effective at launching products; what it has not yet built is the strategic layer that comes after launch - the continuous positioning, adoption strategy, and market intelligence that makes each product more valuable over time. This role owns that shift.

The Director of Product Marketing and Market Research is a combined senior leadership role responsible for two things that should never have been separated: how Mews brings products to market, and how Mews understands the market it operates in. You will lead the product marketing team, own the research and customer insights function, and serve as the go-to authority on both disciplines for senior leadership across the business.

Mews operates across property management, fintech and payments, guest experience, and marketplace. The right person for this role knows how to build a coherent positioning story across a complex multi-product portfolio - and how to ground that story in real market intelligence, customer insight, and competitive understanding rather than assumption.


Responsibilities

Product marketing strategy

  • Define and own product marketing strategy across the Mews portfolio - covering positioning, messaging, and go-to-market execution from launch through adoption and ongoing engagement.
  • Build and govern the global product launch framework so that launches are scalable and repeatable, with clear handoffs between strategy and execution.
  • Own product adoption and post-launch engagement strategy - moving the function beyond launch execution to continuous market thinking that drives usage, retention, and revenue contribution.
  • Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes and is reflected in how the business goes to market.
  • Own NPS tracking programs and design the measurement framework for product marketing impact, including product attach rates, adoption metrics, and pipeline contribution.

Market research and customer insights

  • Own the end-to-end market research function: identifying research opportunities, designing methodology, running studies, synthesising findings, and activating insights across the business.
  • Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions - including competitive analysis, customer behaviour, market sizing, and buyer intelligence.
  • Build competitive intelligence as a structured, ongoing discipline - not a one-off project. Translate competitive signals into positioning decisions, sales enablement, and product roadmap input.
  • Serve as the functional authority on what the market is telling Mews, and translate that into insight narratives that influence senior leadership decisions and business strategy.
  • Work closely with Strategy, Product, RevOps, and Marketing to ensure insights land where decisions get made, not just where they get read.

Team and function leadership

  • Lead and develop a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability.
  • Set the operating model for how the team works with AI - determining where AI handles execution tasks and where human judgment is irreplaceable, and building team-level standards accordingly.
  • Serve as the senior leadership go-to on product marketing and market intelligence - the person any executive can trust for a well-grounded, commercially-connected answer.
  • Represent product marketing and research in executive forums, contributing to annual planning and portfolio prioritisation decisions.

Requirements

Professional knowledge and experience

  • 10+ years in B2B SaaS marketing, with the majority of that time in product marketing - not demand generation, not agency, not brand-only roles.
  • Has held a Director, Senior Director, or Head of Product Marketing title, or a broader marketing leadership title that included ownership of the product marketing function.
  • Proven track record managing and developing a multi-person product marketing team, including hiring, coaching, and performance management.
  • Experience owning or significantly contributing to a market research or customer insights function - primary research methodology, competitive intelligence programs, or voice-of-customer work.
  • Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing.
  • Experience building or significantly reshaping a product marketing function - not just managing an inherited one.
  • Has operated in a lean, fast-moving environment such as a scale-up, growth-stage, or pre-IPO company. Experience only in large enterprise environments with unlimited resources is unlikely to be a strong fit.

Skills and capabilities

  • Owns GTM strategy end-to-end - from initial positioning through post-launch adoption and continuous market engagement. Experience limited to launch execution is not sufficient.
  • Connects product marketing directly to revenue outcomes. Can articulate how their work has influenced pipeline, product attach rates, adoption, or retention - not just campaign outputs.
  • Translates research into business decisions - not just insight reports. Has a track record of research that changed a strategic or commercial direction.
  • Multi-functional marketing experience beyond product marketing, for example content, SEO, digital, demand generation, or go-to-market strategy.
  • Metrics-driven. Comfortable defining and owning the measurement framework for both product marketing impact and research quality.
  • Strong senior stakeholder communication. Able to influence executive decisions, present with authority, and earn trust through substance rather than seniority alone.
  • Publicly visible in the product marketing or insights community - speaker, writer, or recognised contributor to the discipline. Not a requirement, but a meaningful differentiator.

AI fluency

AI is changing the product marketing function in a way that is more structural than any other recent technology shift. A significant part of this role is deciding what that means for the team at Mews - what AI handles, what stays human, and how to build a team that operates at a higher strategic level as execution work is automated.

We expect this person to: use AI tools deliberately and with criteria; describe specific examples of AI changing how they or their team works strategically; have a point of view on where the product marketing function is heading as AI matures; and build team-level standards for AI use, including how to review and quality-control AI-assisted outputs before they reach senior stakeholders or customers.


Nice To Have

  • Fintech, payments, or financial services product marketing experience.
  • Hospitality, travel tech, or hotel SaaS background.
  • Both fintech and hospitality in one profile is the strongest possible combination for this role.
  • Global market experience.
  • Experience in a company that has undergone a go-to-market transformation.

Company Benefits

  • Participation in Company shares program
  • Best-in-class Parental Leave Policy. At Mews, the primary caregiver gets 6 months fully paid parental leave, the secondary caregiver gets 2 months fully paid. (No matter your location, can be used during the 1st year of your newborn, covers birthing, adoption and surrogate, applies if you're employed for at least 1 year at Mews)
  • Flexible Benefits via the ThanksBen platform (pay for things like your Netflix, Spotify or other streaming services, for instance)
  • Unlimited paid holiday (no, this is not a typo)
  • Wellness Wednesday's (where every last Wednesday of the month, the whole company enjoys a paid day off to attend to your own well-being)
  • Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
  • Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
  • Regular team events, socials and a legendary annual in-person company gathering called MewsCon (the only con that’s actually a pro)
Director of Product Marketing and Market Research at Mews
Position posted a week ago

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech · Banking · Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: £70K - £110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK’s first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day’s holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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