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Omaze on cord

Omaze

Marketing Lead

London, UK
Entertainment 路 Media/Broadcasting
Omaze gives anyone the chance to win amazing prizes while supporting great causes.
Active
13 hours ago
Responds to
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Requests
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Skills & Experience

Job roles: Generalist Marketing, Product Marketing
Experience level: Senior, Lead
Core skills considered: B2C, Marketing strategy, Digital Marketing Strategy, Product marketing
Other skills considered: Artificial Intelligence

Logistics

Base salary: Undisclosed
Some companies on cord are unable to disclose salaries publicly due to internal company policies. Message the company for salary information.
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Who We Are:

At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes all while raising money for the causes they love.

Thanks to our Omaze Community, we鈥檝e raised over 拢150 million for UK charities in just five years. That鈥檚 millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.

And the best part? We鈥檙e only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

馃攽 About The Job

Having launched the Million Pound House Draw in 2020, one of the UK鈥檚 fastest ever growing products that to date has raised over 拢150M for charity, Omaze is preparing to build and launch our next big thing. Designed to take our playbook of dream property prizes to new audiences we are seeking a talented and hungry marketeer to help us make it all happen.

Alongside the General Manager you will shape the new proposition and the strategy to bring it to a new audience defining that audience, positioning the brand and running the creative platform, launching the proposition, and creating a sustainable engine for both brand and commercial growth.

This is a rare opportunity to take something from zero to one and then build the operating rhythm that allows it to grow. You'll start by developing a deep understanding of the customer, defining our positioning and go-to-market strategy, and leading the launch. From there, you'll own the marketing approach for a regular cadence of new campaigns, using customer insight, brand signals and performance data to improve the proposition each time.

You won't have a large dedicated marketing team around you. Instead, you'll need to roll your sleeves up and get it all done, with support from specialists inside and outside of Omaze including Creative, Performance Marketing, CRM, Brand, PR, Analytics and Product bringing it all together, delivering a clear strategy and executing brilliantly.

This role is ideal for someone who combines strong consumer marketing instincts, brand and creative judgement, commercial thinking and hands-on execution.

馃敡 What You鈥檒l Be Doing
Build the go-to-market strategy
  • Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale.

  • Define our priority audiences, their motivations and barriers, and the occasions that will drive participation.

  • Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set.

  • Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time.

  • Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - including driving incrementality

  • Partner with Product, Commercial, Analytics and Research teams to shape decisions around the customer experience, offer and proposition.

  • Build a clear acquisition and retention strategy, identifying the channels, messages and customer journeys most likely to drive sustainable growth.

  • Translate strategy into measurable objectives, combining brand and commercial KPIs.

Lead every campaign
  • Own the marketing strategy and integrated campaign plan for each new property prize launch.

  • Turn each new campaign into a compelling customer story with a clear audience, insight, proposition and creative brief.

  • Ensure every individual property campaign strengthens the brand as well as delivering its immediate commercial objectives.

  • Set a high creative bar and work closely with Creative teams to develop work that is distinctive, emotionally compelling and capable of building the brand over time.

  • Lead the cross-functional marketing squad responsible for bringing campaigns to market.

  • Partner with Creative, Performance Marketing, CRM, PR, Social and other teams to deliver against the strategy.

  • Ensure every customer touchpoint works together as one coherent campaign, from first impression through conversion and repeat participation.

  • Make clear prioritisation and investment recommendations based on expected commercial impact.

Build the playbook
  • Establish the processes, templates, measurement framework and operating cadence required to run campaigns repeatedly and efficiently.

  • Track and develop our understanding of brand health alongside commercial performance, using measures such as awareness, consideration and customer perceptions where appropriate.

  • Design and prioritise tests across audiences, propositions, messaging, creative, channels and customer journeys.

  • Know when to experiment and optimise, and when consistency and creative conviction are more important than reacting to short-term campaign data.

  • Build a strong understanding of what drives performance by customer segment and campaign type.

  • Turn learnings from each campaign into improvements for the next, creating a compounding growth loop rather than starting from scratch each time.

  • Bring customer insight and market intelligence back into the wider business to help shape the future product roadmap.

馃ぉ About You

We're less interested in a particular industry background than in finding someone who has the right attitude and has shown success at building consumer brands and growing new consumer propositions.

You'll probably have:

  • Significant experience in consumer marketing, brand, growth or integrated marketing roles.

  • Experience taking a new proposition, product or category from early-stage concept through launch and growth.

  • Strong customer and commercial instincts: you can move comfortably between qualitative customer insight, proposition development and quantitative performance data.

  • A strong understanding of how brand building and customer acquisition work together to create sustainable growth.

  • Experience developing positioning, messaging, customer segmentation and integrated brand and marketing strategies.

  • Strong experimentation instincts and experience using data to improve marketing performance over time, without becoming overly dependent on short-term performance signals..

  • The ability to lead complex cross-functional work without needing direct reporting lines.

  • Excellent briefing and communication skills, particularly with creative and channel specialists.

  • Comfort operating in ambiguity and building processes where none yet exist.

  • The judgement to know when something needs deep analysis and when it simply needs to get done.

馃檶 What鈥檚 In It For You

  • Generous stock options scheme

  • 25 days annual leave PLUS Bank Holidays

  • Private medical and dental insurance

  • 9% employer pension contributions, when you contribute at least 2%

  • A generous personal learning and development budget each year to use on training courses, conferences and professional memberships

  • Enhanced family leave policies

  • Life assurance of 4x your salary

DEI Statement

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

Company Benefits

  • Generous stock options scheme

  • 25 days annual leave PLUS Bank Holidays

  • Private medical and dental insurance

  • 9% employer pension contributions, when you contribute at least 2%

  • A generous personal learning and development budget each year to use on training courses, conferences and professional memberships

  • Enhanced family leave policies

  • Life assurance of 4x your salary

Interview Process

  • Recruiter Screen
  • HM interview
  • C-Level Interview
  • Case Study
Patrick on cord
Talent Manager
Active 13 hours ago
Patrick on cord
Marketing Lead at Omaze
Message Patrick  路  Position recently posted

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Starling Bank on cord

Starling Bank

Full Stack Engineer (ML Ops)

London, UK
FinTech 路 Banking 路 Finance
A better bank for everyone
Active
over 6 months ago
Responds to
0% of requests
Responds in
1h 55m
Requests
7 pending

Skills & Experience

Job roles: Full Stack
Experience level: Mid, Senior
Core skills considered: Java, React, Redux, AWS, JavaScript

Logistics

Base salary: 拢70K - 拢110K
Employment type: Permanent
Remote working: Hybrid (up to 2 remote days p/w)
Visa sponsorship: Not available

Job Description

Starling is the UK鈥檚 first and leading digital bank on a mission to fix banking! Our vision is fast technology, fair service, and honest values. All at the tap of a phone, all the time.

Starling is the UK鈥檚 first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way.

We鈥檙e a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We鈥檙e a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

Our technologists are at the very heart of Starling and enjoy working in a fast-paced environment that is all about building things, creating new stuff, and disruptive technology that keeps us on the cutting edge of fintech. We operate a flat structure to empower you to make decisions regardless of what your primary responsibilities may be, innovation and collaboration will be at the core of everything you do. Help is never far away in our open culture, you will find support in your team and from across the business, we are in this together!

The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, discovering, to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.

Hybrid Working

We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We don't like to mandate how much you visit the office and work from home, that's to be agreed upon between you and your manager.

Our Data Environment

Our Data teams are excited about the value of data within the business, powers our product decisions to improve things for our customers and enhance effective and agile decision making, regardless of what their primary tech stack may be. Hear from the team in our latest blogs or our case studies with Women in Tech.

We are looking for talented data professionals at all levels to join the team. We value people being engaged and caring about customers, caring about the code they write and the contribution they make to Starling. People with a broad ability to apply themselves to a multitude of problems and challenges, who can work across teams do great things here at Starling, to continue changing banking for good.

Requirements

We have built our entire banking platform in house and mostly in Java. We are looking for people who want to work on building the tooling that is used by our engineers on a daily basis.

We are looking for people who are truly full stack, and are as comfortable polishing their javascript front end as they are debugging the innards of their java applications database interactions, or standing up infrastructure with terraform. We are looking for people who can:

  • Design REST apis.
  • Code backend services, ideally using Java, or another other server side compiled language.
  • Develop modern front ends, ideally using React and Redux.
  • Get their code into the cloud and support it there, ideally on AWS.
  • Believe in clean coding, simple solutions, automated testing and continuous deployment.
  • Like to take ownership of a feature from the original idea through to live.
  • Think (like us) that a small number of empowered developers is the right way to deliver software.

Company Benefits

  • 33 days holiday (including flexible bank holidays)
  • An extra day鈥檚 holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

Full details are available on our careers site

Interview Process

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:

  • Stage 1 - 30 mins with one of the team
  • Stage 2 - Take home challenge
  • Stage 3 - 90 mins technical interview with two team members
  • Stage 3 - 45 min final with an executive and a member of the people team
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